SOCIAL MEDIA STRATEGY & MANAGEMENT
Custom Formula, Custom Journey: tailored content combining organic storytelling and paid performance
Core Offering
Content Strategy & Social Management Instagram, TikTok, YouTube, LinkedIn
Custom Content Creation Videos, photography, ad storytelling, and on-location shots
Ad Strategy & Performance Optimisation
TikTok Strategy & Viral Campaigns Trends, challenges, and creator activations
CASE STUDIES
Awards
- 3× Effie Awards – Social Media Campaign Mãos Com Vida
- Content Strategy Winner
- These milestones were reached over 9 years of professional experience of our partner working as Content Strategist at Fullsix
Objectives
- Improve brand perception
- Strengthen community impact
- Deliver high impact with low investment
Results
- +12M people reached
- +2M positive interactions
- +104K website visits
- +25K new fans
- 99% organic performance on selected campaigns
- €600K+ media ROI
- 7 years of consulting across social media, newsletters, and website
- Launched 3 TikTok accounts for shopping centres in Portugal
- Built the leading retail TikTok communities in Portugal
- +6% engagement rate (retail benchmark)
- These milestones were reached over 9 years of professional experience of our partner working as Content Strategist at Fullsix
PSP Portugal
TikTok Launch (TikTok Production House)
- Multiple viral videos (millions of views)
Performance Metrics:
- 539K Views
- 4.5K Profile Views
- 15K Likes
- 1.2K Shares (Relevant Content)
- +558K Users Reached (186% over goal)
- +19K Interactions (387% over goal)
- 3.47% Engagement Rate (198% over goal)
Other Clients
Digital Rebrand & EGC Coaching
- Digital rebrand & content strategy with clear KPIs
- Customer journey mapping to optimize user experience
- EGC coaching for internal content teams
- Community growth: +300 client requests in the first month
- Social media optimization for organic and paid performance
- Fast impact with measurable business results
ReBranding
BEFORE
AFTER
Numbers
![](https://houseofcontent.pt/wp-content/uploads/2025/09/RINU-ANTES-NUMEROS.jpg")
BEFORE
AFTER
Full Rebrand & Content Strategy
- Full brand rebranding and new identity rollout
- Social media strategy & management for 20+ consultants
- Weekly content production across multiple platforms
- Content marketing & storytelling integrated with paid campaigns
- Trend topics & TikTok activations for viral reach
- Community growth & brand presence (+€500M target)
ReBranding
BEFORE
AFTER
UGC & EGC Integration + Viral RTM
- UGC & EGC content strategy integrated into campaigns
- Trend activation & social challenges for viral RTM
- Retail-aligned strategy & KPIs
- Community engagement & audience growth
- Creator collaborations to increase reach and interactions
- Design system refresh for cohesive brand visuals
- New campaign pillar coordination: DIY Field
-
These milestones were reached over 9 years of professional
experience of our partner working as Content Strategist at Fullsix
